Forget Algorithm Hacks: Here’s Why Being Uniquely You Is Your Best Strategy You’re not alone if you feel like social media algorithms are always one step ahead of you. Hear me out: you don’t need to focus on every tiny rumored algorithm change! Given my professional experience in social media strategy, you might think I’d […]
Forget Algorithm Hacks: Here’s Why Being Uniquely You Is Your Best Strategy Read More »
As a small business owner, you’ve probably heard the term “brand voice” thrown around, but what does it mean? And more importantly, why should you care? Well, think of your brand voice as your business’s personality. It’s how you “speak” to your customers, show up in the world, and the vibe you give off in
Why Your Small Business Needs a Strong Brand Voice (And How to Create One) Read More »
Instagram’s new public comments feature on Stories enhances engagement opportunities for small businesses. Public comments foster community, provide real-time testimonials, facilitate idea crowdsourcing, and enable interactive Q&A sessions. While beneficial, its use is optional and requires effective moderation to maintain brand integrity. Adapt this feature as needed to align with your business strategy.
Instagram’s New Public Comments on Stories: What It Means for Small Business Owners Read More »
Whether your brand voice is humorous, informative, or inspirational, make sure to stay true to it across all your social media content. Consistency helps build trust and recognition, making your content more authentic and memorable.
5 Tips for Creating Authentic Social Media Content Read More »
Posting regularly helps to build trust and credibility with your audience. This doesn’t mean it has to be every day! A solid strategy based on market research and best practices will help you determine what’s best.
Do I Need to Post on Social Media Every Day?! Read More »
For small businesses to effectively market themselves in today\’s digital landscape, it is crucial to understand the importance of a well-crafted social media strategy. It doesn\’t have to be all dancing videos and constant posting. Many strategies can allow you to connect with your customers, build brand awareness, and drive business growth. No dance skills required!
Social Media Strategies for Small Businesses Read More »
Many small business owners struggled to manage their social media and digital marketing. These were passionate individuals who knew their business well but often found the digital landscape overwhelming or too time-consuming to navigate effectively. They were also usually someone close to me—a friend or a family member who might ask for help over a casual chat.
Why I Started KF Marketing, LLC Read More »
